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Email marketing is a digital marketing strategy that involves using email to communicate with potential and existing customers. This technique aims to promote products or services, build customer loyalty, and drive engagement and conversions. Marketers typically send targeted messages or newsletters that provide relevant content, special offers, or updates about a business.
Email marketing can be personalized based on the recipient’s preferences and behaviors, increasing its effectiveness. It operates through various methods, including promotional emails, transactional emails, and automated campaigns. Measuring success can involve metrics such as open rates, click-through rates, and conversion rates, allowing businesses to refine their strategies over time.
Overall, email marketing is a cost-effective way to reach a large audience, maintain relationships with customers, and enhance brand awareness.
Breaking away from traditional email interactions, a cutting-edge feature is now available to revolutionize the way users engage with their Gmail app. Users are given the opportunity to enhance their email experience by introducing a personalized AI assistant, transforming mundane tasks into efficient processes. Through this advanced feature, users can […]