Acura

Acura is the luxury vehicle division of the Japanese automaker Honda. Established in 1986, Acura was one of the first Japanese luxury brands, aiming to compete with established European and American luxury car brands. The name “Acura” is derived from the Latin word “acu”, meaning “precision”. The brand is known for its performance-oriented vehicles, advanced technology, and reputation for reliability. Acura vehicles often emphasize sporty driving dynamics and include models like the Acura MDX, RDX, TLX, and NSX, among others. The brand has cultivated a distinct identity within the automotive market, appealing to customers seeking premium features and elevated driving experiences.