Customization

Customization refers to the process of modifying or personalizing a product, service, or system to meet specific requirements or preferences of an individual or organization. This can involve altering features, designs, functionalities, or configurations to enhance usability or satisfaction. Customization can occur in various contexts, including software applications, consumer products, websites, and services, allowing users to tailor experiences to their specific needs. It stands in contrast to standardization, where items are produced or provided uniformly without individual alterations. Customization can increase engagement and effectiveness by ensuring that the end result aligns closely with user expectations.